The Value of Trust as a «Glue» of a Modern University’s Corporate Culture

The article states the stratification of university’s corporate culture as its traditional cultural base into institutional and administrative (realizing «third mission» university bearing tendency transformation a business corporation) teaching staff (which has preserved functions) culture. There are suggested ways to eliminate this mismatch.The authors substantiate role significance ideological attitude trust «glue» stratified base, which maintains balance between modern mission (the concept is by Russian researcher L. Gudkov, who uses term denote mechanism holding society together unity whole).The methodology conceptual reasoning based on sociocultural approach that suggests considering changes any social institution in context responding challenge globalized world network structures market relations.The identifies causes consequences lacking coordination university.Communicative rationality, which, style scientific philosophical thinking, initiates construction ontologies, proven be possible complementarity instrument («glue») two cultures. It argued today reveals not only psychological, but also ontological epistemological significance, orienting both components towards their implementing research educational missions with mission».The originally defines focused formation students’ key factor sparing life ideological, economic, political tensions. On basis, it proposed form management strategy restructure process.